The new Target Christmas catalog arrived over the weekend...
The cover is absolutely stunning. Elegant and simple, it's amazing that a big box retailer agreed to print something so lovely.
Wal-Mart executives would never green-light such a design. They'd insist on smiley faces, corporate slogans, and lots of garish typography. That's why shopping at Wal-Mart makes you feel dirty, and shopping at Target makes you feel hip.
Amy Ruppel did this year's design, and a quick trip to her website shows that it's basically a re-work of something she'd already done. Oh well, as John Fogerty would tell you, there's no harm in copying yourself if people like what you do!
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