The New York Times has lifted the firewall guarding their TimeSelect premium service. Management recognizes that web traffic drives advertising revenue, and denying access to their most popular columnists only hurts their bottom line.
Everyone knows that traditional newspapers are on their deathbed, so why not take this approach one step further: give the printed newspaper away free! That's right, if you want a newspaper from the vending machine, just grab one and take it.
This business model works for hundreds of free alternative weeklies across the country. It also works for commercial television.
Think about it, Arthur Sulzberger, Jr!